BRAND KITS
If your brand currently doesn’t do justice to what you do or connect to your community like it should, we dig into your DNA to find out what makes you, you, and bring that to life in a distinctive and ownable way. We’ll create assets across all your touchpoints and set up your team up to take it and run with it.
LOCK ON, STAY ON with earshots
Earshots are earphones designed by riders, for riders. Their patented magnetic lock system means these don’t fall out, which keeps athletes in the zone. Ahead of a new global product launch, we refreshed the Earshots brand and created their STAY ON platform, working with athletes to create assets across all touch points.
surfrider - the consurfationists
We helped Surfrider Foundation Australia to find focus on who they are and what they do then brought this to life through a brand refresh and campaigns. We continue to offer pro-bono strategic and creative direction across the brand, partnerships, merchandise, artist collaborations and environmental campaigns including the recent #FIGHTFORTHEBIGHT and #STOPPEP11 campaigns which helped the successful stopping of oil and gas drilling off our coast.
run alone, together
Teaming with our friends at Sports Ground, we helped the fledging UK Ekiden annual race series to elevate their brand presence across all touchpoints. Based on the traditional Japanese University relay format but distinctively British, we tapped into old-school varsity running and celebrated the Tasuki sash as an iconic graphic device. We then brought to life the stories behind the race and the importance of teamwork with a series of social films.
DO IN ODIN
Odin sports are a social enterprise who donate an item of clothing to those in need for every item it sells. We created the “DO IN ODIN” platform aimed at people who wanted to make an actual difference to themselves and for others. This is not just active wear but pro-active wear. We heroed their community of doers from a diverse range of sports, uniting them with a common goal of doing good.
RUN DEADLY with deadly runners
The Deadly Runners began in 2014 with a small group from Queanbeyan NSW.
Wanting to give mob the opportunity to experience how running made her feel and changed her life, founder Georgia Weir volunteered to coach locals to run 5km. Training consistently 3 days a week, they achieved their goals and inspired a grassroots movement that continues today. We created a brand to celebrate their culture and community in a distinctive and ownable way as they look to attract sponsors and expand around the country.
SPORTS FOR ALL (WIP)
Sports For All are a social enterprise sporting store that diverts new and used sporting goods from landfill and offers then at a low price point to allow participation in sport for all. We helped develop a fresh look and feel to help make them more appealing to the market.
