We craft authentic sports campaigns that transform the raw energy of sports into cultural momentum to win you fans.

NIKE #PLAYPINOY

The basketball-crazy nation of The Philippines finally qualified for the Basketball World Basketball Cup after 36 years.

Using the inspirational words of Paul Anka (and the song “My Way” being considered the ‘other’ national anthem due to it’s popularity in karaoke across the country) we worked with BBH and Nike to help make Filipino’s proud of the diversity and unique ways they play the game.

The film ran only once during the half-time of the final to remind the country to stand proud, regardless of the result, but got the entire country standing tall.

Advertising billboards in an urban area. The billboard shows two young monks in red robes playing cricket and the caption 'Our Game Shot on iPhone.' The other billboard features a person batting on a beach, also captioned 'Our Game Shot on iPhone.'
Nighttime highway scene in India with four large digital billboards displaying images of people playing cricket.

OUR GAME. SHOT ON IPHONE

We travelled across India for Apple with Media Arts Lab to capture the true spirit of the way the country plays cricket. We put everyone on an even playing field (though many of the actual playing fields were not at all even) and featured players who are often overlooked; girls, the disabled and the blind.

The film aired during the Cricket World Cup to celebrate the other billion Indian cricketer heroes not in the national team.

THE SURFER’S CODE

We brought the powerful words of Shaun Tomson's ‘Surfers Code’, originally written back in the 80's for a Surfrider event, to life to encourage local surfers to respect the sport, each other and the ocean.

Special thanks to director, Justin McMillan for lovingly crafting this film, Shaun for the wise words, Mick Fanning for his powerful voice and the world's best surfers, surfing cinematographers and the entire team who brought this wonderful film together. We and the waves thank you.

THE NEXT NEYMAR WITH NIKE

Finding parallels with a young aspiring footballer and his own journey, Neymar helped us to inspire the next generation of Malaysian footballers for Nike.

KOBE, THE LAST #24

It’s a sign of respect for a team to retire a number in honour of a great player retiring but we encouraged an entire country to do the honour for Kobe. Props to Aste Gutierrez, Gaston Soto, Omar Sotomayor for bringing this beautiful project to life.

do good for business while doing good

Collage of Black and white photos of women athletes in running gear, with pink Nike logos and the word 'RUN' written repeatedly in pink dots. One woman is looking down with her hands on her hips, and another is running with a focused expression. There's a motivational message: 'Hey Me, I'm faster than you.'

YOU RUN YOU

In some Asian cultures, women traditionally feel that sport is only for males. Nike wanted to show them that the only one holding them back was themself.

Collage of 16 people in swimsuits, posing against a white background, some wearing swim caps and goggles, with a sign that says 'I'm a rubbish swimmer' in blue text.

rubbish swimmers

We teamed up with the swimmers of Australia’s most famous swim club, The Bondi Icebergs to bring attention to the amount of single-use plastic in our oceans. We featured regulars and world record holders alike, uniting the community for the fight against plastic.

A mural of a basketball player dunking, painted on an outdoor court in Manila Philippines with the word 'RISE' and a Nike logo. In the background, basketballer Le Bron James is holding a microphone, and a crowd is watching from balconies.

SAVING THE TENEMENT

The community of The Tenement in Manila was facing eviction by the city. Thanks to our friends at Nike, we invited LeBron to come and play at the tenement’s community court while on a tour of The Phillipines.
Teaming with Mike Swift @ pinoyhoops to paint the court in LeBron’s honour, it received global coverage and brought attention to the plight of the community. Basketball loving city officials, including the mayor, attended and publicly announced that the communities homes were safe for the forseeable future.

Black and white collage of urban street scenes with Nike 'Just Do It' campaign. Left side shows stairs with Nike logo and slogans, a basketball court with numbered sections, and a street view with shops and motorcycles. Right side depicts a city road with a 'START' line painted on the asphalt, surrounded by buildings, motorcycles, and pedestrians.

HACKING THE STREETS FOR RUNNING

No sports facilities are no excuse not to run. We painted 40+ locations around Jakarta to encourage people to just do it.