SCOTT MCCLELLAND - CREATIVE DIRECTOR

As a creative director, Scott has worked extensively with brands such Nike, Apple, Levi’s and Google with agencies such as BBH, TBWA/Media Arts Lab and W+K creating local, regional and international campaigns. Originally from Melbourne, he has lived and worked in Sydney, Singapore, Cape Town, Tokyo, Amsterdam and Shanghai.

He is a creative director with a focus on sports, technology and culture, having spent years helping Nike to connect with athletes and fans across various markets and sporting categories, and most recently responsible for Apple’s advertising in Australia and across APAC. As well as working with big brands, he regularly helps not-for-profits and social enterprises using people’s passion for sport to do good.

He has worked with everyday athletes, grass-roots and national teams to professional athletes such as Allyson Felix, Neymar, LeBron James, Kobe, Manny Pacquiao and Tom Carroll and created advertising campaigns, interactive installations, events and social content and grass-roots activations working with budgets big and small.

BEN COOK - PHOTOGRAPHER / director

Originally from Sydney, Ben spent 2 decades in London and Paris as a fashion editor and photographer working for brands such as Ministry of Sound and Unilever hair. He served his photographic apprenticeship under Swiss photographer Hanspeter Schneider and later with Anthony Mascolo and has continued to evolve to create his own distinctive photographic voice, based on traditional photographic film techniques but incorporating and experimenting with digital, video and super 8 to create a playful palette to bring stories to life.

Although originally working for fashion and music brands, he has always been drawn to documenting subcultures - the renegades, rejects and everyday heroes. Just as he was equally comfortable shooting music stars Ronnie Wood, Soul II Soul, Billy Idol, Ian Brown, James Lavelle and Eminem as he was with festival punters, his move into working extensively with Nike and other sports brands such as New Balance and Foot Locker has seen him shooting the likes of LeBron James, Allyson Felix, world champion surfers to runners, skaters, boxers and body builders.